Privacy Policy

This Privacy Policy applies to personal information collected through the Website and through communications you initiate with us via the Website (such as contact forms, email or booking requests). Personal information collected in the course of a formal client engagement is also governed by the terms of that engagement letter or agreement, which will prevail if there is any conflict with this policy.

Information you provide to us

• Contact details, such as your name, email address, phone number, company name, and job title.

• Enquiry details you choose to share through contact or consultation forms, such as the nature and size of your business, the services you are interested in, and general information about your financial situation or goals.

• Scheduling information, if you book a consultation through a booking tool on the Website.

• Subscription preferences, if you sign up to receive newsletters, insights or other updates from us.

Please do not submit detailed financial statements, banking information, social insurance numbers or other sensitive records through general Website forms. If we need this information to provide services, we will request it through a secure channel as part of a formal engagement.

Information collected automatically

• Technical information, such as your IP address, browser type, device type, operating system and referring website.

• Usage information, such as the pages you view, time spent on pages, links clicked and the date and time of your visit.

• Information collected through cookies and similar technologies, as described in Section 6.

We use personal information for the following purposes:

• To respond to your enquiries and requests for information or consultations.

• To assess whether our services are a fit for your needs and to prepare proposals or engagement terms.

• To send newsletters, insights or marketing communications where you have consented to receive them.

• To operate, maintain, secure and improve the Website and understand how visitors use it.

• To comply with legal, regulatory and professional obligations, and to establish, exercise or defend legal claims.

We will not use your personal information for purposes that are materially different from those described above without first obtaining your consent, unless permitted or required by law.

We collect, use and disclose personal information with your consent, except where otherwise permitted or required by law. Consent may be express (for example, ticking a box to subscribe to our newsletter) or implied (for example, submitting a contact form so that we can respond to you). You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice, by contacting us using the details in Section 13. Withdrawing consent may affect our ability to respond to you or provide certain services.

We do not sell, rent or trade your personal information. We may share it only in the following circumstances:

• Service providers: with trusted third parties who help us operate our business and the Website, such as website hosting, email delivery, form processing, scheduling, customer relationship management and analytics providers. These providers are permitted to use personal information only to perform services on our behalf and are required to protect it.

• Sister company: with Agri Fit Solutions, our sister company, only where needed to respond to your enquiry or refer you to the team best suited to your needs, and only with your knowledge.

• Professional advisors: such as lawyers, accountants and auditors, where necessary and subject to confidentiality obligations.

• Legal requirements: where required or permitted by law, such as in response to a subpoena, court order or request from a regulatory authority, or to protect our rights, property or safety.

• Business transactions: in connection with a proposed or completed merger, acquisition, financing or sale of all or part of our business, subject to appropriate confidentiality protections.

The Website uses cookies and similar technologies to make the Website function properly, remember your preferences and understand how visitors use the Website. These may include:

• Essential cookies, which are required for the Website to operate and cannot be switched off.

• Analytics cookies, such as those set by [Google Analytics], which help us measure traffic and usage patterns. This information is aggregated and used to improve the Website.

• Functional or third-party cookies, which may be set by embedded tools such as maps, videos or booking widgets.

You can control or delete cookies through your browser settings. Blocking some cookies may affect how the Website works. You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Where we send commercial electronic messages, we do so in compliance with Canada’s Anti-Spam Legislation (CASL). Every marketing email will include a clear way to unsubscribe. You may also unsubscribe at any time by contacting us. We may still send you non-promotional messages relating to an active enquiry or engagement.

Some of our service providers may store or process personal information outside of Alberta or Canada, including in the United States. When information is stored or processed in another jurisdiction, it may be subject to the laws of that jurisdiction and may be accessible to its courts, law enforcement and national security authorities. We take reasonable steps to ensure that our service providers protect personal information in a manner consistent with this Privacy Policy. You may contact us for more information about our use of service providers outside Canada.

We retain personal information only as long as necessary to fulfil the purposes for which it was collected, or as required by law, professional standards or our legitimate business needs. When personal information is no longer required, we securely destroy, delete or anonymize it.

We use reasonable physical, administrative and technical safeguards to protect personal information against loss, theft and unauthorized access, use, disclosure, copying or modification. These include secure (HTTPS) connections, access controls and limiting access to personnel who need the information to perform their duties. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

If a breach of security safeguards involving your personal information creates a real risk of significant harm, we will notify you and the appropriate regulators as required by law.

Subject to certain legal exceptions, you have the right to:

• Request access to the personal information we hold about you and information about how it has been used and disclosed.

• Request correction of personal information that is inaccurate or incomplete.

• Withdraw your consent to our collection, use or disclosure of your personal information.

• Unsubscribe from marketing communications at any time.

To make a request, please contact us using the details in Section 13. We may need to verify your identity before responding. We will respond within the time required by applicable law. If you are not satisfied with our response, you may contact the Office of the Information and Privacy Commissioner of Alberta or the Office of the Privacy Commissioner of Canada.

The Website may contain links to third-party websites, such as lenders, government programs or industry resources. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies.

The Website and our services are intended for businesses and adults. We do not knowingly collect personal information from individuals under the age of 18.

If you have questions about this Privacy Policy or wish to make a privacy request or complaint, please contact our Privacy Officer:

Fit Capital Solutions

• Fit Capital
• 2207 4 St SW Ste 400, Calgary, AB T2S 1X1
• Email: info@fitcapital.ca
• Phone: 403-702-5454

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised “Last updated” date. We encourage you to review this Privacy Policy periodically.